The Characters of SXSW

Austin-based company Software Advice sent me an AWESOME sketch breakdown they did of the different archetypes one would see at SXSW. They're pretty spot-on. Here is a little snippet below, but you can check out the rest of their hilarious drawings here, or follow them on Twitter here, or 'like' their Facebook fan page here.

(Interactive) Aspiring Entrepreneur

“We’re Twitter meets Zynga with an API that transforms the social graph.”

He’s an alpha male in a beta body, rockin’ the hoodie and flip flops – just like Zuck. SXSW Interactive attracts a swarm of these php-smokin’, eager beavers. You’ll find him at “Business Model 101: How To Actually Make Money?,” but he wishes he was at the Android Developer Meetup. You’ll often find the PR Chick and the Venture Capitalist in hot pursuit – a stunning reversal of the social order that was in place during college, last year. At least one of these aspiring entrepreneurs will join the digital elite within a year. And OMG, you totally ordered a Bulleit on the Rocks next to him at the Mashable party.

(Film) Film Buff
“Source Code is amateur compared to Kick Ass!”

More ubiquitous than Austin’s bats, film buffs leave their Blueray caves and take flight during SXSW. You’ll find them queuing 300 deep at a Morgan Spurlock mockumentary, black coffee in one hand and Filmmaker Magazine in the other. They sport “FILM CRITIC” trucker hats over their greasy locks and stretch graphic tees over their bulging guts. You’ll spot the Film Buff at “New Tools for Filmmakers: Virtually Augmented 3.0 Reality.” Engage him, and he’ll battle you in obscure movie trivia. What Star Wars movie had the most lightsaber battles? He plans to debut his own film at next year’s SXSW, unless TBS airs a LOST marathon next week.

(Music) Hipster
“This bar is sooo over.”

It’s surprising that hipsters even attend SXSW, considering how mainstream it’s become. And yet, they can be found everywhere, donning their skinny jeans, deep-V’s, black-rimmed glasses, and handlebar moustaches. He will claim to care less, but he will run you over on his vintage fixie to get to that unofficial SXSW concert. Who’s playing? You’ve never heard of them, but the Hipster’s got ‘em on vinyl. To track the Hipster, follow the trail of empty PBRs and American Spirit butts. When SXSW ends, he’ll return to the obscure East Austin dive bar from whence they came.

Austin Purist
“Whatever, bro.”

Sporting baggy khakis, Rainbow sandals, and a “RELAX” t-shirt, the Austin purist blames YOU for ruining Austin. He’s been here the longest (but he’s originally from Houston). He remembers when Whole Foods was Safeway. He resents Film and Interactive. SXSW isn’t new to him, and you’re a loser for being interested. He’s better than you, but you wouldn’t know it at first glance. East of 35, he lives in a dilapidated ranch house, which he refused to sell to condo developers. The Purist will back his talk with action – or, rather, inaction. Rather than attend events, he’ll stick to his routine: propping his feet in front of the TV and covering up the smoke detector.